Steve Jobs said their, iPod gives you “1,000 songs --all in your pocket,” and they don’t say, “10 gigabytes of storage for MP3s.” Be didn't mention features. He didn't say iPod gives you “10 gigabytes of storage for MP3s.” People don't buy features. People buy benefits. People don't buy new beds. People buy good night sleep. This is what you should do: Never tell people about features of your products. People don't understand features. Instead, tell them the benefit of your products. Go straight to the point. This can work when you are wooing any woman also.